We convey your digital shift!

We are: Carl

SEOs. Writers. Editors.

Content agency with a mission

No matter what kind of content, we think strategically about the content process. That’s how we manage to create smart content that gets found – at the right time, by the right people.

Hand-drawn graphic showing our various tasks and areas of content work.
Hand-drawn graphic showing our various tasks and areas of content work.

Meet the team:

We’re your partner in all things content. Our team of trained writers and SEO experts will accompany your digital content strategy from analysis to planning to implementation.

Portrait mit Rahmen und Hintergrund von Content Specialist Jette
Anna Gienger

Anna has been supporting businesses in the pharmaceutical and healthcare, finance, real estate, and fashion and lifestyle industries as an SEO expert since 2012. Apart from SEO analysis, content planning and process implementation, she has a passion for writing. She brings together her love for SEO and content in articles for magazines such as W&V or t3n.

Portrait mit Rahmen und Hintergrund von Content Specialist Sinah
Sinah Baecker

Sinah has worked in content creation for more than 10 years. During her studies in intercultural communication, she specialized in PR and corporate communication. Her industry knowledge ranges from art, culture, health, and nutrition to architecture and the construction industry, and even niche topics like drainage systems for large-scale construction projects.

Portrait mit Rahmen und Hintergrund von Content Writer Julian
Julian Meier

After graduating with a B.A. in communication and media studies, Julian was a trainee with a daily newspaper and worked as an editor in publishing. He is all about sustainable content. Whenever he researches a piece, his main focus lies on the demands of his readers. His expertise in journalism helps him master any text type, whether it’s campaign copywriting, newspaper features, or an interview.

Portrait mit Rahmen und Hintergrund der Content Writerin Jette
Jette Nicolin

Having worked in marketing for many years, Jette used to specialize in performance marketing and copywriting for different industries of the retail, fashion, electronics, health, and B2B sectors. She has now fully committed to content creation, which perfectly ties in with her degree in linguistics and her former jobs in the industry. Her main focus is on healthcare and B2B content.

Portrait mit Rahmen und Hintergrund der Social Media Managerin Isabel
Isabel Gurschke

Isabel loves everything creative. After finishing her degree in Product Design in the UK, she started working as a social media manager. While doing so she had the opportunity to help with a variety of tasks outside of her role, which is how she discovered her love for content creation! She can now pursue her passion for writing professionally and is the team member responsible for social media and visual design.

Portrait mit Rahmen und Hintergrund der Content Writerin Leah
Leah Gramlich

During her studies in linguistics and translation, Leah specialized in healthcare, literature, and intercultural communication. She loves to delve as deeply into new subjects as possible and convey them in high-quality texts. She creates content both in English and German and advises the Carl team and their clients on localization and communication measures.

How we work:

First things first: we’re not your typical content agency. We create content that we believe in and implement concepts whose success we can guarantee. We know that creating high-quality content takes a lot of effort, time, and money. That’s why it is so important to us that our content performs well, that is, generates leads, brings about conversions, and improves reach on a long-term basis.

Our process is based on a clear strategy and we work out concepts for each and every one of our texts. We visualize this principle as three columns:

strategic

Content: only with a strategy.

Your goals, personas, journeys and loads of data are the basis for all content.

sustainable

Content: that lasts.

Strategic content is sustainable, and continuous analysis and monitoring will only make it better as time goes on.

as equals

Content: is created together.

The key to success is working together honestly and as equals. You know your stuff and we know ours.

Content: only with a strategy.
Your goals, personas, journeys and loads of data are the basis for all content.

Content: that lasts.
Strategic content is sustainable, and continuous analysis and monitoring will only make it better as time goes on.

Content: is created together.
The key to success is working together honestly and as equals. You know your stuff and we know ours.

Our partners:

Our work is made complete by our partners, who share our vision and values. With them, we can map the entire digital journey from business model development, website development, and content creation to marketing across all digital channels.

netzstrategen logo
Digital strategy consultancy
marketing monsters logo
Digital marketing
makers99 logo
UX- & Design concepts
hallo.digital logo
Digital knowledge & events
boxwise logo
Landing pages & webshops

Where we work:

Our Karlsruhe office is part of the grounds of the old slaughteryard, which has recently been converted into modern and creative working spaces; our office at 47 Alter Schlachthof used to be the cattle shed.  For meetings and workshops we’ll usually meet you on the top floor of the new FUX building across the road.

Anna und Sinah im FUX Office in Karlsruhe

Our Cologne office is situated in creative Ehrenfeld. We share our office space in a beautiful former industrial yard with the Marketing Monsters at 24 Lichtstraße.



Außenansicht des Büros in Köln Ehrenfeld

Our Karlsruhe office is part of the grounds of the old slaughteryard, which has recently been converted into modern and creative working spaces; our office at 47 Alter Schlachthof used to be the cattle shed.  For meetings and workshops we’ll usually meet you on the top floor of the new FUX building across the road.

Anna und Sinah im FUX Office in Karlsruhe

Our Cologne office is situated in creative Ehrenfeld. We share our office space in a beautiful former industrial yard with the Marketing Monsters at 24 Lichtstraße.




Our Cologne office is situated in creative Ehrenfeld. We share our office space in a beautiful former industrial yard with the Marketing Monsters at 24 Lichtstraße.

Außenansicht des Büros in Köln Ehrenfeld

The tools we work with:

No strategy without data is the basic principle that all our concepts are built upon. Thus, at the beginning of each new project, we go into a detailed as-is analysis to get an idea of where we stand. Based on the data from this analysis, we can then derive opportunities and potentials. We have a collection of tools for the analysis of markets, competitors, and the monitoring of our own performance that enable us to carry out a detailed and efficient evaluation.

Ryte Logo
Sistrix Logo
KWFinder Logo
Google Search Console Logo
Google Analytics Logo
Screaming Frog Logo

Interest piqued?

Feel free to drop by for a cup of coffee. We are looking forward to it!